EFY Enterprises Pvt. Ltd. was set up in 1969 at New Delhi with the initiative of Mr. S.P. Chopra (Chairman) and his son Mr. Ramesh Chopra (Managing Director). Mr. S. P. Chopra had an extensive experience in journalism whereas Mr. Ramesh Chopra is an alumni of India's premier technology institute - IIT Madras. Presently, EFY is a ISO 9001:2000 Certified company and publishes umpteen number of Magazines, Books, Directories and Databases. With its wing already spread across the country and South Asia, the company is expanding rapidly and in a big way.
EFY was coined after its first product — Electronics
For You magazine, which came out with its first issue when the
Indian electronics industry was at a nascent stage. Even television
manufacture started later. Within a few years the magazine became
very popular as the industry grew. Now, with a readership exceeding
half-a-million readers, EFY is India's largest selling technical
magazine. It also features an optional compact disc loaded with
useful software that many of its readers have loved. Website: www.electronicsforu.com
(Frequency: Monthly; Language:
English)
Over the years, more publications
and activities have been introduced. Some of these are:
LINUX For You is the latest publication
from the EFY Group. With it's first issue in Jan '03, this magazine
caters to newbies, power-users, administrators, developers and those
belonging to the IT industry. It's main goal is to enhance the return
on investment (RoI) for organisations by deploying Linux (or open-source)
solutions. Accompanied by a FREE CD, which carries source code,
white-papers, software tools, Linux distributions, and even games
-- the magazine aims to provide complete solution for deployment
of Linux. Website: www.linuxforu.com www.lfymag.com
(Frequency: Monthly; Language: English)
Electronics Bazaar:
India’s First B2B Sourcing Guide For Electronics Industry
Highlights: • From The EFY Group—Publishers of 'Electronics For You' magazine • To be launched at Componex'07 with an initial print-run of 20,000 copies • SMS-based instant response facility for first 50 advertisers • Full Page ad (National) for Rs. 37,000 only • Full Page Page ad (Regional) for 14,800 only • Inaugural discount offer for first fifty advertisers
Website:www.eleb2b.com
(Frequency: Monthly; Language: English)
Facts For You: Launched in 1980, this magazine
is the only non-technical product of the EFY Group. It aims to influence
decisions on the lines of, "Where should we put our money next?"
The magazine updates India's top decision-makers through its regular
assortment of market surveys and other important industrial information.
Website:www.ffymag.com
(Frequency: Monthly; Language: English)
BenefIT
Target Audience
Primary: The small and medium businesses of the Indian
sub-continent (Rs 10 million to Rs 1000 million). Secondary: Enterprise (Rs
1000 million plus), SOHO (below Rs 10 million)
The editorial
positioning •To enable the readers derive the maximum out of their existing
IT set-up •To present to the readers how their business needs can be
fulfilled by the current set of IT solutions •To prepare the decision makers
for strategic benefits that future technology will provide Website: www.benefitmag.com
Directories & Databases: Catering to two
key industries - electronics and IT, EFY comes out with annual directories
covering both the sectors.
EFY Annual Guide focuses on the Indian electronics industry
and provides a comprehensive listing of manufactures, importers
and national distributors.
Books
& CDs
With over 30 plus titles, and at least 2 to 3 titles
being launched every year, this is an activity where EFY Group is
increasing its focus. Books published on Microprocessors,
Batteries and Amateur Radio, in particular, became
very popular and had to be reprinted again and again. EFY's series
of 18 books on Electronic Projects are also very popular.
In addition, CDs providing the digital version (PDF files)
of the Electronic Project series have also been successfully launched
in India.
EFY TECHCENTER
EFY TECHCENTER
:
As you may be aware,
there is an urgent need for hands-on training for electronics engineers
in India to make them more suitable for taking up a technical job.
As per several studies conducted recently, it is found that nearly 75%
of the engineers passing out from various institutes are unemployable
as they are severely deficient in practical hands-on training.
Since EFY has been publishing electronic circuits and projects in
Electronics For You magazine to help its readers cover this deficiency
to some extent, we would now like to be of further assistance to them
by providing practical hands-on training. This training would be
imparted in various ways, such as:
• In-house training at EFY centres at various places in India
• On-site training in institutes and organisations anywhere in India
• Self-learning with kits and step-by-step instructions provided by us
Osiweek
: A unique event on Linux and
open source. A place where the developers, the IT implementers and
the open source community get together. Special highlight includes
'The Hub' — a network of 80 to 100 Linux PCs demonstrating
Linux and its different applications; 'The Conference' — targeted
at IT entrepreneurs, CXOs of industry, government, education and
technology-heads; 'The Workshops' — complete hand-holding
sessions where registrants will be trained by experts and 'The Expo'
— the perfect avenue for leading firms to display their products
and solutions via the booths spread across the entire Chennai Trade Center Chennai (India). Website: www.osidays.com
Kits
'n' Spares
Kits 'n' Spares: An associate
organisation of the EFY Group, it provides kits and components,
including PCBs and hard-to-find ICs for the electronic projects
and circuit ideas published in Electronics For You magazine. It
has a growing network of dealers all over the country so that the
components and kits can be made available locally in various towns
for the experimenters. Electronic projects are mandatory in most
schools and institutes in India but the components for them are
generally hard to find. Website: www.kitsnspares.com
EFY
Digital
EFY
Digital: A division established in
2000 to help EFY stride in the new digital economy, it is responsible
for the CDs accompanying the Electronics For You and 'i.t.' magazines.
It also launched the current version of the top electronics portal
— www.electronicsforu.com,
which receives more than 2-million hits every month. The industry
databases and the CDs of the Electronic Project series of books
have also been produced by EFY Digital. Currently this division
is developing solutions for the publishing and the electronics industry.
In India, even though EFY's products reach
every city and town, efforts are always on to further the distribution
network as far as possible. Simultaneously, EFY products are flowing
across India's borders through various channels, and the search is
on for organisations that can help EFY reach further - for mutual
benefit.
Key
Facts
EFY
Enterprises Pvt Ltd
(ISO 9001:2000 Certified) Managing Director: Mr Ramesh Chopra; Offices in India: New Delhi, Mumbai, Bangalore, Chennai,
Kolkota,
Ahmedabad, Hyderabad, and Pune. Head Office: D-87/1, Okhla Industrial Area, Phase-1, New
Delhi 110020. Phone: 0091-11-26810601 (02/03); Fax: 26817563/26812312;
Email:info@efyindia.com.
