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Latest Issues


   I N T E R V I E W S

Embedded and cloud computing are coming together to become part of one solution

Calsoft Labs, a wholly owned subsidiary of Europe’s leading Engineering and Technology Consulting group—ALTEN, provides services like embedded product engineering, software development and industrial design to product and technology companies in select market segments. Its target markets include aerospace & defense, automotive, consumer electronics, cloud computing, networking, storage and enterprise software.

It's a digital world, but we always need an analogue bridge to it

Analog Devices (ADI) offers signal processing and conditioning products. It caters to several markets including communication infrastructure, industrial, healthcare, automotive and consumer. ADI has close to $3-billion turnover and 60,000 customers worldwide.

Mixed-signal design is very different from VLSI

Pericom Semiconductor enables serial connectivity with complete solutions for computing, communications and consumer market segments. With product range spanning from analogue, digital and mixed-signal integrated circuits, power management solutions to quartz-based frequency control products (FCP), Pericom supplies essential solutions for timing, switching, bridging and conditioning of high-speed signals.

Manual code inspection could lead to fatal consequences

Sanjay Shanbhag, director-India, spoke to Abhishek Mutha and Ashwin Gopinath of EFY about the importance of static analysis and why automated solutions be preferred over manual inspection methods

Multiprocessor Holds Promise for Tablets: Stamp Computers

Darshak Vasavada, CEO, Stamp Computers, spoke to Abhishek Mutha of EFY about technical challenges while designing a tablet, resistive versus capacitive screen, the latest trends and applications for tablets

Web connected vehicles will drive the future

Mr. R. K. Shenoy, Senior Vice President, Engineering Unit – Powertrain Electronics, BOSCH, recently spoke to Abhishek Mutha of EFY about the upcoming trends and challenges faced in designing electronic control units for automobiles

The new standard IECQ HSPM 80000 is an ideal approach to adopt system-level compliance

Shanmuga Sundaram, country head, Material testing Laboratories, TÜV rheinland india, spoke to Ashwin Gopinath of eFY about environmental directives and tÜv’s role in helping companies to meet them

India is a really important market for a device like Raspberry Pi

A credit-card sized computer with good capabilities at $25 is definitely amazing. Many small-sized computers have come into the market in the past, but none made an impact like raspberry Pi.

With 20nm we improved power efficiency, developed heterogenous multi-core SoCs and 3D-ICs got wide memory: Xilinx

Neeraj Varma, Director, Sales, Xilinx India spoke to Ashwin Gopinath about the company's new portfolio of products in the 28nm along with the migration into the 20nm domain.

“WEBENCH is the top tool in the industry for anyone designing power circuits”

Brian Crutcher, Senior vice president and general manager, Analog, Texas Instruments Incorporated spoke to Dilin Anand and Ashwin Gopinath of EFY about the analog market and TI's recent acquisition of National Semiconductor.

Under the hood of the 7 minutes of terror on Mars

Mike Deliman, Senior Technologist at WindRiver, spoke to Ashwin Gopinath of EFY about the complexities of designing RTOS for outer space and the famously complex EDL sequence.

Today We Are In A Phase Where Haptics Is Necessary

Mr. Biju Ronnie Varkey, Owner, Designs and Projects Development, talks to Abhishek Mutha of EFY, about haptics, and challenges faced while designing advanced bomb-disposal bots.

"I wanted to create a company where people didn't have to leave to grow"

How has National Instruments (NI) grown from an organisation run by three engineers to a company with 6,600 employees worldwide? What are the basic foundations that the founder of National Instruments laid that have enabled the organisation to grow into a billion dollar enterprise? Those were some of the questions that drove Rahul Chopra to talk to Dr James Truchard, founder, president and CEO of NI.

"Research is now incremental rather than revolutionary"

Somshubhro (Som) Pal Choudhury, managing director - India, Analog Devices, talks about the incremental versus fundamental change in research, a recent challenge faced while coming up with ADAS, and justifies why it's still an analogue world even though everything around us is digitised.

"We see the industry being very receptive to modelling"

Vineet Dravid, managing director, COMSOL Multiphysics Pvt Ltd spoke regarding the evolution of the simulation domain.

"Our Bengaluru office will strengthen our presence in India"

As part of our series titled 'Global Trade Opportunities' where we feature global brands who are eager to do business in India, Anurag Gaur from EFY spoke to Stephen Hire, general manager of Aeroflex Asia.

Disposal, Detection, Diffusion: Three Ds of Bomb Disposal

Biju Ronnie Varkey, owner, Designs and Projects Development, talks about haptics, and challenges faced while designing advanced bomb-disposal bots.

"WEBENCH is the top tool in the industry for anyone designing power circuits"

Brian Crutcher, senior vice president and general manager, analogue, Texas Instruments spoke about the analogue market and the company's recent acquisition of National Semiconductor.

"Quality is about making a product, which is robust and stable"

Aditya Chandra, Reliant EDS talks to Abhishek Mutha about PCB design challenges and his views on quality and reliability.

"The growing electronics consumption in India makes it attractive"

The Indian market is growing with middle-class population of nearly 400 million people and India's electronic equipment consumption has been estimated at around $110 billion in 2010, according to Vincent Chiang, general manager, Eris Technology Corporation.

"Our motherboard series is cost friendly and has unique features"

ECS aims to move to middle-high end product segment by offering regular programmes and schemes in order to create more brand awareness in the enthusiastic market, according to Karen Chen, manager, Pan India Sales Department, Sales and Marketing Division.

"Many of today's design challenges are interdependent"

Electronic design is facing two major challenges today: the ever-increasing silicon capacity and rapidly increasing system complexity. Martin Lund, senior vice president of R&D for the SoC Realization Group at Cadence Design Systems, recently spoke about how the company is helping meet these challenges.

"We are seeing more and more customers seeking support for 32-bit designs"

GM Krishna, associate director, segment marketing, Avnet Electronics Marketing Asia, spoke about the marketing strategies of Avnet in India along with prospective areas for design houses in the country.

"Indian market has lots of potential for our products"

The Indian government is investing heavily in security surveillance due to the string of terrorist bombings and attacks all over India in the past few years, says Daniel Chung, sales manager of GeoVision, Inc.

"We are keen to market our brand in India"

Nuvoton is working towards enhancing sales opportunities in emerging markets like India where hardware manufacturing is promoted, according to Daniel Liu, marketing head, Nuvoton Technology Corp.

"We focus on products that are safe for environment"

TÜV Rheinland not only concentrates on producing a quality product but a very important criterion is that it shouldn't be unsafe to the people and the environment, according to Shanmuga Sundaram, country head of material testing laboratories.

"Government reforms in India are tardy"

As part of our series titled 'Global Trade Opportunities' where we feature global brands eager to do business in India, German Zhang, regional sales manager, TriQuint Semiconductor speaks about their business strategy in India and their plans going forward.

"We plan to associate with ICT distributors in India"

As part of our series titled 'Global Trade Opportunities' where we feature global brands eager to do business in India, Sirena Cheng, sales manager at AirLive spoke about their business strategy in India and their plans going forward.

"There is a paradigm shift from hardware- to software-centric radios"

Yatish Mohan, managing director, Rohde & Schwarz India speaks about the trends and challenges while working with the latest technologies.

"ST is passionate about its people. We believe, the more we love them, the more they will love us back"

Electronicsforu.com team caught up with Ashish Kumar Chawla (country HR director, STMicroelectronics India) who heads HR for ST India to understand how he and his team manage to recruit PhDs and freshers and also manage to succeed in retaining them.

"Today, there is a clear focus on converting data into business value"

Manish Goel, executive vice-president, product applications at NetApp spoke about the way the data growth is leading to newer and smarter methods in storage solutions.

"Obsolescence has made many of our customers prefer FPGA-based designs"

Binu Raj S., associate vice president, Dexcel Electronics Designs, spoke about the trends in designing embedded systems for industrial control systems.

"Lab-on-chip field will explode in usability"

Narayanan Bhattathiripad, senior vice president (emerging business), and Krishnakumar M., vice president (product engineering services delivery), spoke about the challenges in designing for the defence sector.

DLP technology makes 3D projection much more affordable

EFY team caught up with Kent Novak, Senior VP and GM, DLP Products, Texas Instruments, who talked about TI's DLP technology and how it's playing an enabling role in the growth of affordable and brighter Pico Projectors.

"Design Engineers should not focus too much on Optimisation"

Vijaita Khandelwal, CEO, Gridbots Technologies, spoke about her vision for the design house scenario in India.

"Linux was chosen for Raspberry Pi with a purpose"

Eben Upton, executive director, Raspberry Pi Foundation, talks about the concept, price, market and every thing else related to the credit-card sized computer.

"Multi-chip packaging, 3D ICs emerging trends"

Dr Walden (Wally) C. Rhines, chairman and CEO, Mentor Graphics, and vice chairman of the EDA Consortium, USA, talks about the future prospects of the global semiconductor industry, the status of the global EDA industry, the advent of newer physical design capabilities, and what EDA now needs to do at handling 22nm and sub-22nm levels, and so on.

"NMTronics to tap diversified business areas, including LEDs and nanotech"

Soni Saran Singh, executive director, talks about the company's recent achievement in the Indian electronics industry, on the Indian government's M-SIPS and what needs to be done about the Indian semiconductor and solar PV industries.

"India is a key market for Lattice"

The increase in OEM activity as well as the increase in outsourced hardware and system designs to India, have both led to a strong increase in demand for programmable logic devices in India, according to Sid Mohanty, general manager, Lattice India.

"We plan to enter Indian market with competitive pricing"

As part of our series titled 'Global Trade Opportunities' where we feature global brands who are eager to do business in India, Anurag Gaur from electronicsforu.com spoke to Luke Chou, regional marketing head of Kaimei Electronics Corp.

"India well-positioned for value added manufacturing and solutions"

Indian manufacturers need to collaborate with international companies to acquire latest technologies to be at par with global trends, according to James Chen, vice president and general manager of solar business group, AUOptronics.

"We prefer direct sales more than e-sales"

As part of our series titled 'Global Trade Opportunities' where we feature international firms that are looking forward to do business in India, William Chang, head of corporate marketing, Chroma ATE shares their business strategy in India.

"Indian market is a big challenge because of its diversity"

As the Indian market is extremely price sensitive, Kingstate Electronics Corporation does not want to compromise on quality while serving the market demand.

"LED lights are beyond the budget of an average buyer"

The current price of LED Lights in India is on the higher side. This is the reason why customers are opting for cheaper LED products, according to Carol Chiu, marketing head, GlacialTech Inc.

"Indian market has intense competition"

As part of our series titled 'Global Trade Opportunities', Chris Chang, managing director, ADATA speaks about the company's business strategy in India and their plans going forward.

"India is a potential market for long-term investment"

Steven Ho, VP and GM of EDOM Technology ASEAN and India shares that the market here is growing at an exponential pace, hence investing in India makes all the business sense for the company.

"We are looking for partners to assemble semi-knocked-down kits in India"

As part of our series titled 'Global Trade Opportunities' where we feature international firms eager to do business in India, Giriprasad.G.V., country manager, Everlight Electronics speaks about their business strategy in India and way forward.

"Modeling and simulation help to design a perfect combination of automotive subsystems"

Steve Miller, technical marketing manager, physical modeling, MathWorks, explains how physical modeling capabilities enable automotive engineers to identify and fix problems early in design, rather than late in development when testing the final hardware.

"The primary challenge in implementing NFC in India is interoperability"

Prakash Sambandam, managing director of FIME India, speaks about cards, near-field communication (NFC) and the challenges faced in India.

"MapuSoft offers unique embedded software re-use expertise"

Kumaravel Pandurangan, director of operations of the Chennai-based MapuSoft, talks about how the company is positioned...

 
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