Tuesday, December 3, 2024

“In A Nutshell, EVs Provide Businesses With Better Financial Stability And Predictability” – Maxson Lewis Managing Director & CEO, Magenta Mobility

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In an interview with Nitisha from EFY (before the Budget), Maxson Lewis of Magenta Mobility, explained how electric vehicles are transforming logistics by reducing costs and emissions. He underscored the vital role of strategic planning and government support in fleet transitions.


Maxson Lewis Managing Director & CEO, Magenta Mobility

Q. How are electric vehicles transforming the logistics industry?

A. Electric vehicles (EVs) are reshaping the logistics industry with multiple benefits. They reduce costs, with electric three-wheelers offering a 12-15% lower total cost of ownership compared to traditional vehicles. EVs significantly cut carbon emissions, enhancing environmental sustainability. Additionally, electric vehicles bypass the price volatility typically associated with diesel and petrol vehicles. In essence, EVs provide businesses with greater financial stability and predictability.

Q. How can companies switch delivery vehicles to EVs, reducing pollution?

A. Companies can transition their delivery fleets to electric vehicles through strategic planning and implementation. This process begins with evaluating the current fleet and developing a phased conversion plan. Partnering with EV fleet service providers like ours fosters mutually beneficial discussions and creates opportunities that reward all ecosystem participants.

Q. How can governments support the transition to electric delivery vehicles?

A. Governments can facilitate the transition to electric delivery vehicles through various regulations and policies. These include providing subsidies and financial incentives for EV purchases, offering tax benefits to companies investing in EVs and charging infrastructure, and establishing low-emission zones in urban areas to promote EV use. Additionally, programmes supporting rural EV adoption and public awareness campaigns can accelerate electrification efforts. Encouraging the integration of renewable energy sources with charging infrastructure and setting standards for charging equipment interoperability are also essential. These actions create a supportive environment for businesses to switch to electric fleets, reducing emissions and promoting sustainable urban logistics.

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Q. What are the current trends and challenges in the EV industry?

A. The regulatory landscape surrounding batteries calls for careful reconsideration rather than presenting an outright challenge. The upcoming Budget might trigger positive changes in this area. Battery costs have significantly decreased, now accounting for about 40% of an electric two-wheeler’s total price. This substantial reduction is expected to translate into tangible consumer benefits, with potential price cuts anticipated in the coming months.


Nitisha Dubey
Nitisha Dubey
Nitisha Dubey is a journalist at EFY. She focuses on startups and innovations with a deep interest in new technologies and business models.

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