What can four students competing in Formula Student race teams achieve? Why would these students, originally focused on developing an electric two-wheeler brand, pivot into the more challenging B2B business of motors? Attron’s Co-founder, Udhay Singh explained it all to Mukul from Electronics For You.
Four college students, with experience in Formula Racing and having collaborated with engineers from global gasoline and electric car racing teams, embarked on a mission to build an electric motorcycle for India. Their requirements from electric vehicle component makers were not simple, given their exposure to renowned engineers. “Either import from China, or spend a lot with Indian component manufacturers, to develop motors and motor controllers that we wanted; these were the only two choices left for us,” Udhay Singh says.
The four co-founders took it upon themselves to build motors and motor controllers for the electric motorcycle they were developing and took a pivot into the component manufacturing business. Why the name ‘Attron’? “Because it means the new wave of electronics,” explains Singh.
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