Q. Do you consider India a destination for sales or one that influences marketing decisions?
A. Unless the ecosystem is developed with some fabs and end-user system manufacturing comes up, things will not change. Now the situation is that the consumers and manufacturers are in different locations. We want to be part of the game and supply products to the end user.
There is currently a huge gap between the demand and supply. It restricts the sense of opportunity for companies in the short run. But in the long run, more design and manufacturing would come to India. In today’s context, the work is more of business creation and business development led by marketing. The sales opportunity will evolve.
Right now, the market is small and there is no time to compete. We have to work together. Once we create and expand the pie, everyone will have his strengths and compete anyway. Awareness and educating the people will help more people understand and embrace electronics, creating more demand for the local design and manufacturing.
